Facebook ads are still as powerful as ever with almost everyone on earth having an account. Unless you’ve been hiding under a rock or one of the out-crowd folks, its chalked full of information you can use to understand your current audience or even find new ones!
Facebook now offers many metrics and analytics if you didn’t know before. It tracks what users like and what external links they click to. It’s definitely a smart move to take advantage of this information especially if you’re trying to sell products or services. Let’s take a look at how you can kick some serious tail with Facebook ads for your campaign.
Find Your Target Audience
If you go under the audience insight, you have a plethora of information on the audience that’s already connected with your brand. You can find metrics such as age, gender, likes, lifestyle, education level, job title, and other things.
Having this information is quite valuable in seeing who your page visitors are. You can use these bits to formulate the ideal customer for your product and create something more specifically tailored for them.
Are you creating a new course for entrepreneurs perhaps? Your crowd might be in the range of 24-30 or 35-50. Creating the content tailored for people who are younger might be a lot different than the older folks who might have more financial capital and experience. Having more information can even help you niche down and have content that’s more applicable for your target audience. Remember, the riches are in the niches!
Finding New Targets
So you figured out your target audience but it doesn’t make sense to fish only in one pond. It’s time to take your chances with other ponds, rivers, lakes, or even the ocean. You do want to start casting bigger nets to reel in more fishes, right?
Once you tailor you ads, it’s time to share it with new audiences. You’ve been working on many different elements of the ads like the copy, ad placement, and tried some split testing to separate the cream of the crop.
Now, it’s time to hit that “exclude people who like your page” option to extend your reach further. It makes as much sense advertising to your current audience as preaching to the choir that’s already sold on your brand. Take some risks to reap the rewards! Go ahead, you have our permission.
Concentrating Your Efforts
To even further optimize your efforts, you can concentrate on geographic regions. Besides saving you some money on ads, you might find that different geographic area will vary greatly in terms per cost per click. If you’re hot like fire in the U.K, that doesn’t mean you’re going to be crushing it with the audience in Europe. Let’s get wise, okay?
Seasonal efforts and complete exclusions might even apply to you. If you’re selling your web or marketing services during the holiday seasons in December, it might not have as much of a hit as in the new year when everyone is pumped up and ready to divide & conquer.
Don’t forget that you can also target your efforts on specific cities or zip codes. Marketing tools are great, aren’t they?
A last bit of parting advice, practice is key. To truly find what works, you have to try different things with your brand. Sooner or later, you’ll find something that just works like a dream.
Experiment with your audiences, ad optimizations, and concentrate your advertising. Don’t be afraid to try something new, your audience might love it! You might even find a newer niche along the way. It’s time to get crackin’, these ads don’t make themselves, you know?