Category "Small Business"

Why A Blog Is The Easiest Way To Drive More SEO Traffic To Your Business

Blog, Blogging and SEO, Online Marketing, SEO, Small Business

A blog is an easy and cost-effective way to gain more traffic. It’s a simple element which you can use today to establish yourself as a thought leader in the industry.

It’s well-known that search engine (SEO) is a crucial aspect with big search engines like Google, Bing, or Yahoo. Using links both internal and external will help these search engines index your site and help raise your rankings on search results.

People love to consume new materials about topics they are passionate about. Creating regular blog updates attracts new and regular readers to your site.

Having a blog allows your website to expand into different topics in your industry. A website is like a growing plant that needs attention to grow big and strong!

When looking for more about blogging or website design in Wimbledon, 1wik.com is a great place to start!

Using Links as Currencies of the Internet

 

Even though Google might not reveal the algorithms on how they rank websites on search results, it’s established with many SEO experts that using hyperlinks is one key aspect.

Search engine robot crawlers can’t understand pictures or comprehend the content; therefore, it uses the links in blog articles or on your website to establish credibility and understand what your website is about.

That’s why having your blog articles including external links to other websites can help your own website rank higher on search engine results.

The quality of the link also plays a part in ranking. Links to an article from CNN.com will have more weight than an article from your local news website.

Internal links to different parts of your website also helps crawlers index your website much quicker. They help point to different sections and help crawlers figure out the organizational scheme which it uses to guide users that visit.

Engaging Readers with Great Content

 

Readers constantly crave new contents about what they’re searching for. They want to learn and interact with others who are like minded.

Being a reputable source and positioning your business as a thought leader helps builds trust in the community. People will refer to your site when they have questions or want to share their thoughts.

Customers can use your website as a good starting point to connect with others who they might not have otherwise been able to find.

Blogs are also great to integrate with your social media marketing. A blog post can be shared on popular platforms such as facebook or twitter to help attract even more readers to your website.

Watering and Growing Your Website

 

Great websites are constantly changing and evolving with the current times. Though websites can be created and left alone, it doesn’t give your readership anything new to come back to.

Updated blogs provide relevant, factual information about new ideas or practices in the industry that both satisfy your visitors and google rankings. Yes, even robot crawlers sees fresh content as a good metric of website credibility!

Using new keywords and expanding topics shows that your website has become smarter and evolved into something better.

It’s important to add new content and keywords on a regular basis so there’s always activity.

Conclusion

 

Now you can see the benefits of having a blog for your website and why it’s important to have one.

Though it will take effort, your readers will be glad that you are helping them learn and grow.

At 1wik.com, we provide full business solutions to help you with all your SEO needs and with many other aspects of your business.

When looking for web design Wimbledon, pay us a visit and see what we can do for you!


DATE: Feb 5, 2017
AUTHOR: 1wik

Marketing An Online Business

Online Marketing, SEO, Small Business

A beauty of having an online business is the many opportunities you have which may not be available offline. One of these possibilities is in the area of marketing. You can promote your business from your website. How, you might ask? By developing a forum or discussion board. On this discussion board, ensure that different topics of importance to your customers are listed. Naturally, people interested in your area of business will want to come back again and again in order to read what others have to say. You provide information. You have repeat traffic.

Interestingly, this action can greatly help your natural search engine traffic in getting your page indexed. It can also provide some back links, and this will help in marketing your online business.

As this is your website, you are able to create marketing. This you do within your niche. When the time comes that the customers are ready to buy, you have positioned yourself in such a way that they would think of you.

Over time, you would have a base of customers and give yourself a chance to grow your business due to the way you have organized your marketing campaign. A benefit of this approach includes obtaining back links, getting search engine traffic and being heavily indexed.

Another proven method for marketing your business is to give away free products. These products must have a perceived value. Ideally, it should be unique to you. If visitors can get the same product elsewhere, chances are less that such visitors will end up on a site that is not yet established. It could be a product you created, or have created for you.

Although it is a give away, you will need to collect names and e-mail addresses. Collecting names and addresses allows you to form relationships with visitors. With time, you can also promote products. Something in it for the customers, and something in it for you.

Yet another proven method is the way you write your contents (articles). If correctly optimized, your content can get you to the top of the search results page. This means many more visitors to your website. This is more effective and much, much cheaper than many other forms of marketing.

The discussed methods are quite general and will work for a lot of online businesses.

Matthew Shofoluwe is a publisher and entrepreneur.
For achievement motivation, do visit his website at http://www.Success-Junction.com


DATE: Dec 7, 2016
AUTHOR: 1wik