Category "Social Meida"

Simple Tips on Running Effective Facebook Ads Campaigns

Online Marketing, SEO, Social Meida

Facebook ads are still as powerful as ever with almost everyone on earth having an account. Unless you’ve been hiding under a rock or one of the out-crowd folks, its chalked full of information you can use to understand your current audience or even find new ones!

Facebook now offers many metrics and analytics if you didn’t know before. It tracks what users like and what external links they click to. It’s definitely a smart move to take advantage of this information especially if you’re trying to sell products or services. Let’s take a look at how you can kick some serious tail with Facebook ads for your campaign.
Find Your Target Audience
If you go under the audience insight, you have a plethora of information on the audience that’s already connected with your brand. You can find metrics such as age, gender, likes, lifestyle, education level, job title, and other things.

Having this information is quite valuable in seeing who your page visitors are. You can use these bits to formulate the ideal customer for your product and create something more specifically tailored for them.

Are you creating a new course for entrepreneurs perhaps? Your crowd might be in the range of 24-30 or 35-50. Creating the content tailored for people who are younger might be a lot different than the older folks who might have more financial capital and experience. Having more information can even help you niche down and have content that’s more applicable for your target audience. Remember, the riches are in the niches!
Finding New Targets
So you figured out your target audience but it doesn’t make sense to fish only in one pond. It’s time to take your chances with other ponds, rivers, lakes, or even the ocean. You do want to start casting bigger nets to reel in more fishes, right?

Once you tailor you ads, it’s time to share it with new audiences. You’ve been working on many different elements of the ads like the copy, ad placement, and tried some split testing to separate the cream of the crop.

Now, it’s time to hit that “exclude people who like your page” option to extend your reach further. It makes as much sense advertising to your current audience as preaching to the choir that’s already sold on your brand. Take some risks to reap the rewards! Go ahead, you have our permission.
Concentrating Your Efforts
To even further optimize your efforts, you can concentrate on geographic regions. Besides saving you some money on ads, you might find that different geographic area will vary greatly in terms per cost per click. If you’re hot like fire in the U.K, that doesn’t mean you’re going to be crushing it with the audience in Europe. Let’s get wise, okay?

Seasonal efforts and complete exclusions might even apply to you. If you’re selling your web or marketing services during the holiday seasons in December, it might not have as much of a hit as in the new year when everyone is pumped up and ready to divide & conquer.

Don’t forget that you can also target your efforts on specific cities or zip codes. Marketing tools are great, aren’t they?
Conclusion
A last bit of parting advice, practice is key. To truly find what works, you have to try different things with your brand. Sooner or later, you’ll find something that just works like a dream.

Experiment with your audiences, ad optimizations, and concentrate your advertising. Don’t be afraid to try something new, your audience might love it! You might even find a newer niche along the way. It’s time to get crackin’, these ads don’t make themselves, you know?


DATE: Apr 25, 2017
AUTHOR: 1wik

3 Hacks to Improve Your SEO with Social Media In 2017

Online Marketing, SEO, Social Meida

Let’s skip the talk about the Social Media SEO basics because you and I both know that engagement on social media platform is important. Providing valuable services and content will help skyrocket your sales and growth.

Let’s face it, would you rather work with a company who communicates with its customers or another one-dimensional, sterile corporation who doesn’t give a hoot about anything other than your pounds and pennies?

SEO is often neglected aspect of businesses, it’s easy to start today with some simple hacks to make your company famous. Let’s crack on, shall we?

Hack #1: Customer Engagement

This foundation in social media will always stand the test of time. Your customers seek value from your content and posts. Let’s peek into their minds real quick.

If I’m looking for a new bicycle, I want to find out what’s the best for me. I might read your content about the different types of bikes and different price points. From reading valuable posts on your social media, I want to get answers to some of my questions. I might drop a like or save the article.

Here’s where most companies fall short, they fail to engage the customers after that tiny lead. Send a message on Facebook to the customer or tweet at them specifically. Use emoticons, messenger bots, and quick responses to reel ‘em in to your fantastic brand.

This personalized touch can make customers feel that you truly care about their needs. They’ll be happy that they didn’t buy a road bike to take into the trails in the forest. Get the idea? Marvelous.

Hack #2: Using Paid Content on Different Platforms

While it’s great to try to gain organic results from search engines, take advantage of the many platforms to help target a more specific audience.

Where do your customers hang out most on the internet? Chances are if you find that platform, you can buy content to help attract customers to your company. Ever noticed that you were searching for something on Google and then your Facebook page starts displaying a bunch of ads about it? Yea, it works like that.

It’s nice to have your engagement on your social media sites but even better if you cast your net further to catch more fish.

Hack #3: Maximize Every Feature

The nature of social media spins on a dime, so you need to be flexible. New features and updates are constantly released and by using some strategy, you can take full advantage of it.

Facebook have their ads and Google have their adwords but you might want to look into Instagram’s stories or Snapchat’s our story features. Of course, there are many other features of different platforms.

Knowing how to use each feature of software is like being a good leader. Maximizing each function and playing it where it is the strongest is a smart move. If you played some chess before, I might be preaching to the choir.
Conclusion
Whether you’re selling dog toys to fart candles (not kidding), social media can be a force multiplier in your advertising strategy. Most of the time, it’s even free to create a free page or account to get your name out there.

Your customers don’t stand a chance if you strategize and launch a successful campaign. Engage your customers, explore different platforms, maximize features are powerful steps you can implement today.

If you have not started already on social media and SEO, you’re going to fall on hard times. Let’s get with it and make 2017 the year your business explode (not literally though). Be smart and take part!


DATE: Mar 26, 2017
AUTHOR: 1wik