Let’s face it, Youtube is great for cute puppy videos, movie trailers, and do-it-yourself tutorials. Did you catch that one about the balloon pop game at weddings (I’ll let you look this one up yourself)?
Youtube is as personal for me as the next Youtuber because video content speaks better than blogs, podcasts, or pictures. It’s basically all three rolled into one!
Bet you didn’t know that the platform reaches more 18-34 year old adults than any cable network according to Nielsen. That’s 1 billion people visiting your business from all over the world every month to be specific.
Here are some more reasons why you might want to give up some Netflix or Hulu time to work on your business Youtube channel.
Untapped Worldwide Traffic At Your Fingertips
As part of your marketing-plan, it’s a cost-effective way to reach out to a lot of potential clients. With Youtube having 4 billion daily views per day, that’s something even your mother would be impressed with.
With a worldwide audience, the platform supports many different languages from many different countries. That’s 76 languages in 88 countries and you can take that to the bank!
Imagine all the ‘tubers viewing it from multiple devices like their laptop, tablets, and phones too. That’s a whole lot of web traffic even when they’re on a bus going to the market. Turns out half the youtube views are from mobile devices.
Youtube and Google Alliance
You might have also noticed that Google search results are coming up with more Youtube videos. They pop up usually within the first 3 links on search results when relevant and that’s where more than 60% of user tend to click!
It’s no surprise that the after Google bought Youtube in 2006 that videos would begin to pull more weight on results.
Here’s a quick tip: if you get other website owners to share or embed your video on their website, Google will recognize that your content as a valuable and help raise up your ranking even quicker!
Leveraging Social Media Integration and Repurposing
When you create an awesome video like Nature RX (everyone can use more nature), it gets shared not only on Youtube but also on other platforms too. Got twitter, instagram, snapchat, or some of the other million of social media apps?
Sharing is caring as they say and when your audience loves your stuff, their little retweet or repost can skyrocket your brand by attracting more enthusiasts!
Why stop at videos? You can even write articles, create podcasts, and create illustrious infographics for your audience on the same topic! Having multiple formats for consumption is like having a better menu at a restaurant!
Hopefully we’ve got you on the edge of your seat excited about Youtube!!
It takes effort to creating content but we all know good content is king. Take time to properly learn the mechanics and you’ll be more popular than the Slow Loris video.